Keyword Research and Competition Analysis
Keyword Research and Competition Analysis, What is keyword research (keyword research) and what is meant by a competition analysis?
Users search in search engines using keywords or keywords, and the machine will produce results relevant to the keyword.
With the help of tools from Google, we can research to get popular keywords or low competition.
So what is a competition analysis?
For a new blog or website whose SEO foundation is not yet strong, there are times when we need to target a keyword that is low in competition so we can still appear on the first page.
o do keyword research is quite easy:
By leveraging our knowledge of on-page SEO from previous chapters, then we can optimize our website pages by using keywords selling clothes rather than buying clothes.
This is the basic essence of keyword research.
In addition to the keywords you are looking for, GKP also displays the number of searches from similar keywords. For example from the picture above, in addition to keywords new clothes also have others such as buying and selling clothes, buy clothes online, buying and selling clothes online, and others.
From here, if we optimize the website for keyword buy clothes, then there are only 320 seekers per month. But if we optimize to buy clothes online then the total search is 1300 + 320 = 1.620.
But of course the decision is back to you and whether or not your content is relevant to the existing long tail.
Finally, if your website is an online store (e-commerce) or monetized with affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually intend to buy it higher.
For example, people looking for "blue dress" with "buy blue shirt". The first usually just want to find information, while the second look intent to buy.
Previous Chapter : On-Page SEO: Optimizing Website Pages and Content for Search Engines
Next Chapter : Content Marketing is A Major Part Of SEO Strategy
Users search in search engines using keywords or keywords, and the machine will produce results relevant to the keyword.
With the help of tools from Google, we can research to get popular keywords or low competition.
The importance of keyword research
Keyword research is important so we do not tired to create articles and finally no one reads.So what is a competition analysis?
For a new blog or website whose SEO foundation is not yet strong, there are times when we need to target a keyword that is low in competition so we can still appear on the first page.
Research keywords with Google Keyword Planner
My favorite tool in doing keyword research is GKP or Google Keyword Planner. The reason, because the free and complete features. In addition, because Google's own is certainly more accurate.o do keyword research is quite easy:
- Enter keywords, you can enter more than one. To enter more than one keyword use a comma or line break
- Set target country
- select a language
- Click 'get ideas'
By leveraging our knowledge of on-page SEO from previous chapters, then we can optimize our website pages by using keywords selling clothes rather than buying clothes.
This is the basic essence of keyword research.
Search for keywords with low competition
In doing keyword research, usually we as the new website owners are eyeing the low competition. This is because the new website usually does not have a strong "foundation" so it will lose if competing with large websites.Long tail keyword
One more thing you need to know about keyword research is long tail keywords or long tailed keywords.In addition to the keywords you are looking for, GKP also displays the number of searches from similar keywords. For example from the picture above, in addition to keywords new clothes also have others such as buying and selling clothes, buy clothes online, buying and selling clothes online, and others.
From here, if we optimize the website for keyword buy clothes, then there are only 320 seekers per month. But if we optimize to buy clothes online then the total search is 1300 + 320 = 1.620.
But of course the decision is back to you and whether or not your content is relevant to the existing long tail.
Finally, if your website is an online store (e-commerce) or monetized with affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually intend to buy it higher.
For example, people looking for "blue dress" with "buy blue shirt". The first usually just want to find information, while the second look intent to buy.
Previous Chapter : On-Page SEO: Optimizing Website Pages and Content for Search Engines
Next Chapter : Content Marketing is A Major Part Of SEO Strategy
No comments