WHAT IS SEO?
What is SEO? If you ever search the website on Google, Yahoo !, Bing, or other search engines, you will see a list of websites relevant to your search.
Search engines sort the search results rather than randomly, but based on the relevance and quality of the website.
There are many factors used by the search engines to determine these two factors. This is what lies behind SEO.
SEO or we can define as Search Engine Optimization is an effort to optimize the website for search engines in order to get better ranking in search results.
Search engines use certain algorithms to sort websites by rank.
By practicing SEO, it means we adjust our website to be friendly with the algorithm.
From data published by Google, websites ranked first through the third get a total of over 50% cumulative clicks.
The first rank itself gets over 20%.
It shows how important SEO is to your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
Moreover, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the greatest conversion rate.
SEO is a part of inbound marketing that is a modern marketing technique in the digital age.
Inbound marketing, including SEO is the least costly marketing method compared to traditional marketing techniques.
Users want the best website relevant to the search to appear on the first page. That's why search engines always want to display the best results for each keyword a user enters.
So the essence of SEO is to make your website the best for the keywords you want.
Okay..so the best. But in what terms?
In this series of SEO guides we will learn how you can be the best of your rivals.
By paying attention to the basic concepts of SEO above, you actually do not have to worry about SEO thinking. Not infrequently people who have a popular website without understanding SEO.
This is because search engines are now smart in assuming page structure and website quality.
SEO is currently in practice more dominant as a marketing venture than technical.
But..
It's possible your website still needs a little more effort from you to be successful. Also by knowing SEO techniques you understand how to create a successful website.
With a variety of SEO guides provided free of charge on the internet (including this guide SEO), you can learn self-taught and apply it yourself.
You can save millions of dollars by doing your own optimization.
For an informational website whose structure is simple, you most likely do not need to use SEO services and simply rely on this guide.
But if your website has a complicated structure like an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.
There are several key components in SEO, these components that will determine how well your website is SEO. It is this component that determines the order of rankings in search engine results.
In short, here's what you need to learn to master SEO.
Next Chapter : On-Page SEO - Optimize Website
Search engines sort the search results rather than randomly, but based on the relevance and quality of the website.
There are many factors used by the search engines to determine these two factors. This is what lies behind SEO.
SEO or we can define as Search Engine Optimization is an effort to optimize the website for search engines in order to get better ranking in search results.
Search engines use certain algorithms to sort websites by rank.
By practicing SEO, it means we adjust our website to be friendly with the algorithm.
Why is SEO essential for websites?
Since the existence of a search engine like Google, almost everyone is searching for information online through search engines.From data published by Google, websites ranked first through the third get a total of over 50% cumulative clicks.
The first rank itself gets over 20%.
It shows how important SEO is to your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
Moreover, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the greatest conversion rate.
SEO is a part of inbound marketing that is a modern marketing technique in the digital age.
Inbound marketing, including SEO is the least costly marketing method compared to traditional marketing techniques.
The Basic Concept of SEO
Google (and other search engines) is a product. They want others to be satisfied with their services.Users want the best website relevant to the search to appear on the first page. That's why search engines always want to display the best results for each keyword a user enters.
So the essence of SEO is to make your website the best for the keywords you want.
Okay..so the best. But in what terms?
- Content presented
- Structure and navigation
- User satisfaction (User Experience / UX)
- Popularity
In this series of SEO guides we will learn how you can be the best of your rivals.
Can my website succeed without SEO?
Sure Can!By paying attention to the basic concepts of SEO above, you actually do not have to worry about SEO thinking. Not infrequently people who have a popular website without understanding SEO.
This is because search engines are now smart in assuming page structure and website quality.
SEO is currently in practice more dominant as a marketing venture than technical.
But..
It's possible your website still needs a little more effort from you to be successful. Also by knowing SEO techniques you understand how to create a successful website.
Can I do SEO by myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.With a variety of SEO guides provided free of charge on the internet (including this guide SEO), you can learn self-taught and apply it yourself.
You can save millions of dollars by doing your own optimization.
For an informational website whose structure is simple, you most likely do not need to use SEO services and simply rely on this guide.
But if your website has a complicated structure like an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.
What should I learn?
There are several key components in SEO, these components that will determine how well your website is SEO. It is this component that determines the order of rankings in search engine results.In short, here's what you need to learn to master SEO.
- Optimize the website pages
- Keyword research
- Analyze the competition
- Create optimized content
- Build popularity, links, and reputation
- Conduct an audit of SEO performance
Next Chapter : On-Page SEO - Optimize Website
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